Samsung
Galaxy S22 X Charles Jeffrey LOVERBOY
Samsung 'Galaxy S22 X Charles Jeffrey LOVERBOY'
To celebrate the launch of the new Samsung Galaxy S22 Series, which features enhanced Night Mode, we put designer Charles Jeffrey, pop star Charlie XCX, and game-changing director Matilda Finn together for a fashion film like no other (shot entirely at night, of course).
With live Fashion Weeks struggling to recover to pre-Covid levels, Samsung has partnered with The British Fashion Council to give a platform to king-of-the-night Charles Jeffrey, one of LFW’s brightest up and coming stars in this social campaign.
The campaign also includes a series of product films to showcase the many other features of the new Galaxy S22. They were co-created with Charles Jeffrey whose acting skills are up there with his design abilities…
