Reese's

In this campaign for Reese’s we’re exploring the underreported psychological urge to put peanut butter in stuff. Our aim is to help people understand that this is very common and very normal and very enjoyable. Especially when that stuff is chocolate. We have built a peanut butter machine and will be filling as many things as possible with peanut butter over the coming year. The campaign spans TV, OOH and social (coming soon).