IKEA
Ways to Shop
IKEA 'Ways to Shop'
A series of social films to celebrate the arrival of IKEA click-and-collect shows everything you love about IKEA is now closer and more convenient than ever. In ‘Ways to Shop,’ a Monster Puppet IKEA riffs off classic B-movies and we see a giant puppet version of the iconic blue IKEA building moving across the city to new locations. Director Matte Cooper brought the films to life by scaling our live-action puppet to a size that would make any monster movie fan proud and bedding the action into our real-world environments. The films will play out across Meta platforms, with targeted messaging directing viewers to their nearest pick-up location.