Gousto

Over the past few years, the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?’ Gousto’s Steal the Show campaign gives dinner its rightful place back as the evening’s headline attraction.

The new campaign launches with a blockbuster TV commercial, featuring scenes from a period drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the kitchen beyond the TV.

The campaign is supported by OOH, with cinematic photography and entertainment language to elevate dishes as the headline act of the evening, running alongside radio that playfully promotes specific Gousto dishes like movie trailers.