At the end of an ‘unprecedented’ year, Mother is helping Uber say an unprecedented thank you to the UK’s NHS heroes. As part of the #GratefulUK campaign, the brand is delivering free rides & meals for NHS staff along with messages of thanks from the public.
In our first campaign for Uber, we’ve helped ask the general public to donate a selection of doodles, drawings, love letters and poems to the NHS which have been collected through a dedicated campaign site. To make sure the message gets to our NHS heroes, they are being used to illustrate the nation’s thanks in out-of-home, online, Uber-owned media and projected onto those hospital buildings most affected by the coronavirus crisis.
Across the UK, Uber are continuing to ask everyone to grab their glitter pens, post their own thank you’s with #GratefulUK on Instagram or Twitter to help spread the love to our NHS this Christmas.