For most of us, cheaper and simpler are the goals of modern living. A little part of us rejoices when we discover things that cost us less, both mentally and financially. Buying your railcard on the Trainline app is one such discovery. But there are a few people who feel differently. They love complicated and expensive. They’re offended by simple and cheap. Like Tim, who features in our first campaign for Trainline, buying eye-wateringly expensive and complicated shoes. Watch and don’t judge. It takes all sorts.
The work will span across TV, OOH and Social.