Make Time for The Life Artois

With the launch of our new campaign ‘Make Time for The Life Artois’, Stella Artois wants to inspire people to shut their laptops at the end of the working day and live a little instead. In our TV ad for the Super Bowl 2022, our Life Artois characters come to life after a hard day’s work, and decide to leave their illustrated billboards behind to meet in a real bar for some real beer. While in our digital out of home campaign you can watch the world rush by in the background whilst enjoying a well-deserved chalice of Stella Artois.

Alongside the TV ad, we invited the NFL legends Eli Manning, Dan Marino, and Ryan Clark to roll up their sleeves and trade places with a restaurant or bar worker, so they can go and savour the Super Bowl at SoFi Stadium, with someone important to them.