Smol

Households across the UK create over 70 million plastic packs of laundry waste a year, most of which ends up in landfill. To demonstrate this shocking truth, we created TV ad with an equally shocking visual: a vomiting washing machine, which throws up all the laundry plastic we’ve consumed as a nation. The twisted metaphor aims to entertain people whilst drawing their attention to this often-ignored problem, and offering them a simple solution to help, by switching to smol. The TV is accompanied by a series of posters inspired by protest placards, the cardboard texture referencing smol’s plastic-free packaging.

smol has started a laundry revolution, with packaging that’s 100% plastic free, delivered directly to your home.