Samsung
Greatest Hits
11th December 2023
The Samsung S23 Fan Edition is filled with all of the best bits from its predecessor, the Samsung S23. So this Christmas we treated the launch of the new phone as if it was an end of year ‘Greatest Hits Compilation Album’. With the help of Raheem Sterling and Fearne Cotton as our presenters, we got our fictional rappers, pop diva, rocker and boyband to sing their hearts out about the phone features that all Samsung fans want in a phone.
The campaign is running on TV/Online/Social/Radio and supported by OOH.
