Ritz
Putting on the Ritz
21st July 2015
We enlisted American jazz singer Gregory Porter to record a modern version of the classic track ‘Puttin’ On The Ritz’, to launch Ritz’s new crisps. Alongside the single, we released an animated lyric video and a live action TV spot. We had the Nice & Polite direct the lyric video (illustrated by Tomi Um) and Fredrik Bond direct the TV ad.
