M&S - Pump Fiction


Pump Fiction

9th May 2024

It’s summer.

And the fashion forecast at M&S is all about keeping your cool.

As Brits we famously struggle with the heat, not to mention the high pollen count and the even higher expectations.

In this campaign we see our cast make the ungraceful task of pumping up inflatables look stylish.

So whatever summer throws at you, ‘Keep your Cool’.