There’s a lot of pressure to make the right environmental choices when it comes to travel these days – and rightly so- to the point where people have started to develop a condition called flight shame. It’s real (ask Sweden…they invented it).
One way to ease your guilt about flying is to get the train. Introducing Lumo, the UK’s first, fully electric train fleet, travelling from London to Edinburgh. For their launch campaign we created an anti-flying campaign, explaining that there’s an easier way to rid yourself of flight shame and offset your carbon footprint.
The campaign will live on TV, in press, digital OOH and across social channels.