Lion - King of the Jingle


King of the Jingle

11th March 2021

Lion Cereals are searching for the ultimate jingle…because the King of the Jungle needs the King of the Jingle. The campaign will rally anyone and everyone to create a big, bold and funny jingle for the brand. An album full of the best jingles will be released on a limited edition gold vinyl record and Spotify.

We created a series of short music videos and jingle submissions to kick off the search in this pan-European campaign.