Lion 'King of the Jingle' - Mother

Lion Cereals are searching for the ultimate jingle…because the King of the Jungle needs the King of the Jingle. The campaign will rally anyone and everyone to create a big, bold and funny jingle for the brand. An album full of the best jingles will be released on a limited edition gold vinyl record and Spotify.

We created a series of short music videos and jingle submissions to kick off the search in this pan-European campaign.