There’s nothing more reassuring than the soulful smell of KFC gravy. That’s why this Blue Monday, the saddest day of the year, KFC gave their gravy-loving fans the chance to fill their homes with this indulgent aroma, courtesy of a KFC Gravy scented candle. Meticulously crafted by the Colonel’s trusted parfumier, the candle was engineered to smell just like the real deal. Launched through social channels, people went crazy for it. It was even featured on Jimmy Fallon. And with only 230 candles up for grabs, we had over 370,000 applications to win one.