IKEA
Virgil Abloh
1st November 2019
To celebrate the launch of its highly anticipated MARKERAD collection, in collaboration with fashion designer and Louis Vuitton’s creative director Virgil Abloh, IKEA transformed its Wembley store to greet excited shoppers as they flocked to get their hands on the range. In a world’s first, IKEA has modified its storefront logo with the Wembley store now featuring “IKEA” in quotes – inspired by Virgil Abloh’s idiosyncratic trademark of putting quotation marks around different words.
