IKEA - Win at Sleeping


Win at Sleeping

14th January 2017

Our new campaign for IKEA bedrooms encourages people everywhere to raise their sleeping game, and treat their bedtime routine like an athlete preparing for a big match. So they can ‘Win at Sleeping’. Former American football coach Derrick Moore features in the campaign, as well as a professional high jumper Fosbury Flopping into a cosy IKEA bed.