IKEA
Silence the Critics
8th November 2019
IKEA enters the Christmas ad arena with a wonderfully ridiculous take on how we see the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track, about a place that clearly isn’t ready for festivities, before each one is eventually silenced by the ultimate comeback: some smart IKEA solutions.
It was directed by Tom Kuntz and the track was made bespoke by legendary Grime emcee, D Double E.
