IKEA
It Won't Feel Like Home 'til it Feels Like You
4th October 2022
When a home doesn’t feel like you it can often feel like an unfamiliar and uninviting place be in. And so, for this spot IKEA are reminding people that – whether it be in big or small ways – it only takes a bit of your personality to make home feel more like who you are.
The campaign includes TV and ‘Belonging at Home’, a three part docuseries coming soon, following the stories of three people looking to make their home more like them, hosted by a psychologist and an IKEA expert.
