IKEA - Fly Robot, Fly

IKEA

Fly Robot, Fly

6th November 2015

The latest instalment in our ‘The Wonderful Everyday’ campaign tells the charming story of a robot being taught to fly. Or, as we discover at the end, a father being shown how to play by his kids. Shot by Encyclopedia Pictures, the spot was a part of an integrated campaign reminding adults of the joy of playing with their children.