IKEA - Beds



10th July 2014

To launch IKEA’s new bed and bedding range, we launched a campaign to celebrate the bookends to our day – our bedroom and bathroom. The TV spot, voiced by actress Prunella Scales, highlights that when it comes down to it, there is nothing like your own bed. It was supported by an integrated campaign, bringing to life A to Zzz tips to help make your mornings and nights that bit easier.