Halfords - Keep on Rollin'


Keep on Rollin'

30th April 2014

Our new brand world for Halfords, Keep On Rollin’, kicks off a multimillion pound integrated campaign for the retailer. We created a campaign to unite the people of the UK, by highlighting their mutual love of the open road. Cyclists and Motorists chant Steppenwolf’s classic highway hit ‘Born to be Wild’ as they embark on an epic adventure on their vehicle of choice.