Gymbox - 50 Shades of Gymbox


50 Shades of Gymbox

5th January 2018

What better way to burn off the indulgence of the festive season than with whips, chains and blindfolds? Our new campaign ’50 Shades of Gymbox’, brings to life the evolutionary link between pleasure and pain in the human mind and body. The campaign was captured by photographer Todd Antony, a star of the classic ITV show Gladiators.