Elvie - Free The Feed

Elvie

Free The Feed

31st March 2019

Forget the chocolate and flowers¬†for Mother’s Day 2019, because this year,¬†Elvie wanted to give new mums a bigger and breastier gift; the freedom to feed and pump with pride. But in order to do that, they needed to smash the taboo around breastfeeding and destigmatize the subject. So, what better way to do it than by inflating five giant breasts, all of varying size and skin tones, across the London skyline, inviting anyone who has ever felt shamed or confined when feeding in public to #freethefeed.