Mother Projects - Love Is In My Blood

Mother Projects

Love Is In My Blood

19th February 2013

‘Love is in my blood’ is the first embodiment of our new brand identity and strategy for the Elton John AIDS Foundation, to mark 20 years of the charity. The campaign strove to remind the world that the fight against AIDS is winnable, and saw Elton John, Eminem, Florence Welch, Ai Weiwei and Shakira amongst others taking part.