IKEA
Be a Maverick with Fabric
16th April 2018
IKEA’s latest ‘The Wonderful Everyday’ campaign starts with a gang of colourful spooks gatecrashing a dull party, hosted by ghosts made from plain white sheets in a plain brown suburban semi. Directed by Dougal Wilson and supported by OOH, Print, PR and a music video featuring the band Teleman, this campaign celebrates IKEA’s spookily broad range of textiles and encourages people to break free from the beige!
