Mother's first spot for Castello cheese, introduces us to the House of Castello, and its head, the Marquis de Castello, a man with a passion for cheese, women and wild parties.
Set in a sumptous castle, the ads are set in the 18th Century with a modern twist. Costumes and wigs are styled by Lady Gaga’s stylist ‘B’ and the spots are a visual feast directed by Jonas Akerlund, who’s well known for creating visually arresting films, ads and music videos for the likes of Lady Gaga, Beyonce, The Prodigy and Madonna.
In the ads we get a glimpse into the elaborate and lavish parties held at the House of Castello. Each cheese brings a different mood to the party. Blue cheeses, with their sharp bite, divide the room and make for a feisty affair. Oozing creamy white cheeses are the perfect cheeses to seduce with – or be seduced by. Tongue-tingling yellow cheeses stimulate the taste buds and keep the party going till dawn. (Two days later.)